Table 4 P² People & Places geodemographic people classification description [28]

Mature Oaks

Mature Oaks are generally middle-aged and older people, with many aged 45 to 64 and past retirement age. The majority are married couples with teenage children still living with them, or grown up children who have left home. Jews and Protestants are common in this Tree.

Country Orchards

Most members of this Tree are aged 55 to 65, with many being past retirement age but few being older than 75. They tend to be married couples whose children have left home, although there are still some children in the younger households.

Blossoming Families

This Tree is mainly made up of families, often aged 25 to 54 who are either married or cohabiting. There are many infants and young children and some teenagers.

Rooted Households

This Tree is generally an older group but has a wide spread of age groups, ranging from young adults to those of pension age. Most are married couples and few have children living at home. They generally originate from the UK and most are Christians, with many in Northern Ireland being Protestants.

Qualified Metropolitans

This Tree is mainly made up of young adults, aged 16 to 35 who are cohabiting and do not have children. A large number are students and there are some single-person households. There is also a multicultural population.

Senior Neighbourhoods

Most members of this Tree are retired, aged 55 to 75 and over with a significant number being over 74, although some are late middle-aged. There are very few children and many people live on their own.

Suburban Stability

This Tree covers an extremely wide range of age groups, from young families with children right up to those over 75 years old. Many of the parents are unmarried.

New Starters

This Tree consists mainly of young people aged 16 to 34 with no children. There are a lot of students and people living alone. Some older households, aged 35 to 54, do have children but few of the couples are married, choosing to cohabit instead. There is also a mix of people from multicultural backgrounds.

Multicultural Centres

This Tree consists mainly of families, some of which are large, who originate from India, Pakistan, Bangladesh or Africa with a good proportion from the Caribbean and China. There is a combination of young parents with children and older parents with teenagers. The majority are Muslims or Jews and although the parents were born outside the UK, their children have been born here.

Urban Producers

This Tree has a high proportion of lone-parent families. Many households are couples, aged 25 to 34, who are unmarried and have children. There are also some people aged 16 to 24 with children.

Weathered Communities

Most of this Tree are past retirement age with many being older than 75 and living alone.

Disadvantaged Households

This is generally a young Tree, mainly made up of young parent families who are aged 16 to 34 and have young children. The proportion of married couples is relatively low, with many families being cohabiting couples or lone-parents.

Urban Challenge

The majority of people in this Tree are elderly. Some are over 75 and a high proportion live alone.