Actions | Odds Ratio (average individual risk) | Risk difference | Proportion requiring intervention | Gain**/1000 households |
---|---|---|---|---|
Universal listenership to the BBC New Home New Life soap opera* | 0.61 | 0.046 | 53% current non-listeners | 24.3 |
Stop or change current direct training programme* | 0.57 | 0.044 | 32% in communities now exposed | 14.1 |
Universal listenership and change direct training | 0.52 | 0.066 | 67% is either non-listener or is exposed to training | 44.2 |